When it opened in 1930, the Astoria Cinema was one of the largest in the world. Standing at the junction of Isledon Road and Seven Sisters Road on an island site, it was the fourth of the famous London suburban Astoria Theatres (London Astoria) built by film exhibitor Arthur Segal. It was opened on 29 September 1930: there were three other Astorias, Streatham, Old Kent Road and Brixton. It was in use as a cinema until September 1971 when it was permanently given over to live music – although rock concerts had been a feature throughout the 1960s.
The plain faience exterior, designed by Edward A. Stone, acted as a foil to a lavish 'atmospheric interior' by Somerford & Barr, with decoration carried out by Marc-Henri and G. Laverdet.
A Moorish (Moors) foyer with a goldfish-filled fountain (which survives today) led to an auditorium recalling an Andalucian (Andalusia) village at night, with seating for 3,040.
The stage, 35 deep and spanned by a 64ftmadj=mid proscenium arch, was equipped with a twin-console Compton 3-manual/13-rank theatre organ (opened by G. T. Pattman).
Backstage, there were 12 dressing rooms. The opening night, 29 September 1930, featured Ronald Colman in ''Condemned'' and a Gala Stage Spectacle, with artists from the other Astoria Theatres making a special engagement on the stage.
In December 1930, the Astoria was taken over by Paramount Pictures. It was taken over again, on 27 November 1939, by Oscar Deutsch's Odeon Theatres (Odeon Cinemas) Ltd.
The Rainbow Theatre, originally known as the Astoria Theatre, is a Grade II*-listed building in Finsbury Park, London. Built as a cinema in 1930, it later became known as a music venue and is now a Pentecostal church - wikipedia ![]()